Fourteen years ago, I was working for a collapsing telecom company that had just shut down the division I worked for and laid off about 70 of us. Three months later, I began my career here at Blue Cross, and as a cancer survivor, you might imagine I was VERY interested in getting health insurance coverage.

Like most companies, Blue Cross had a 90-day waiting period for new employees before their healthcare coverage would start.  The HR folks recommended I buy a temporary, or short-term, health insurance policy so I’d have continuous coverage during my waiting period AND to help in case of any emergencies. I was impressed both by the breadth of coverage of this “90-Day Wonder” policy I bought and the very reasonable price. It was available to purchase for up to an entire year, but the longer you wanted it to last, the more research of your personal health you had to endure and health questions you had to answer.  It served the purpose; I didn’t have any issues during my waiting period, and I’ve been happily covered here at Blue Cross ever since.  I’m sure many of you out there have similar stories to tell.

Changing the Rules for Temporary Insurance
With the coming of the ACA in 2010 and the federalization of the individual health insurance markets, severe limits were put on these types of policies. The legislators and policymakers writing the ACA called them “junk insurance” publicly and decried them as a complete rip-off to consumers.

Today, these policies continue to survive outside of federal regulations and must meet requirements set by the states. Some states tightly oversee these products, some less so, but they are all limited to 90-days duration with no right of renewal. That means your “temporary insurance” can only last 90 days, and then it’s gone.

The place of these policies, formally known as Short-Term Limited Duration (STLD for short) policies, is now changing, and pretty quickly too.

Back in October 2017, via Executive Order, President Trump ordered the relevant federal agencies to find a way forward to change STLD insurance and allow it to last for up to 364 days and be renewable. Just a few months ago, the U.S. Center for Medicare & Medicaid Services issued a proposed rule that did just that for STLD policies sold nationwide, bypassing many of the Affordable Care Act’s restrictions on them.

As we await the final regulation on the nationwide sale of STLD health insurance, this seems an opportune time to do a deeper dive into them and give you the pros and cons, Straight Talk style. Ready?

First, the Pros:
Unlike ACA-Qualified Health Plans that are sold on, insurance carriers can ask medical questions and do research to screen for pre-existing conditions when deciding whether or not to sell you an STLD plan. This tends to make the pool of people buying them a younger and healthier bunch and lowers the rates, often a lot. I expect to see STLD plans selling at around 40-50% less than plans. For many folks who are not subsidy eligible, these may end up being the only insurance they can afford.

In addition, most states have the option to set the coverage bar high for these plans, regulate them to protect consumers, or bar them outright if they don’t think the carrier selling them is operating in good faith.

Since different states have VERY different average income levels and health issues, this allows state-by-state flexibility in the design of these plans. At the same time, people whose income or health deteriorates will still have the option to buy coverage on with federal assistance and no medical questions asked. And, in more than 30 states, residents have access to the expanded Medicaid program like we enjoy here in Louisiana.

These plans have the potential to keep a lot of people insured who drop coverage during the year. One of the real stumpers for me here in Louisiana is why the people who buy insurance on during open enrollment leave in droves during the year? It’s not at all unusual for 25% of our January membership to disappear by November every year. We know from our research that much of that is driven by the high cost of ACA coverage, and STLD plans offer the healthier people, who are leaving insurance, a safe, less-expensive place to land when they can no longer afford their plans.

Finally, one of the really damaging policy decisions under the ACA was to shift lots of undeserved costs to the youngest and healthiest buying coverage on through faulty age-rating ratios. STLD policies will have the option of using real-world economic data to make sure people younger than 35 aren’t bearing an unfair healthcare cost burden, as they do today on

And Now, the Cons:
On the con side, it’s important to understand the limitations of these policies and how they differ from the coverage we’ve all come to understand since 2014.

STLDs are just that, “short-term, limited duration” plans.  Even under the new, more expansive Executive Order and rules, they will still be limited to 364-day coverage or shorter.  In many states, there will be no guarantee of renewability, and you may need to be underwritten every single year and answer more health questions to keep the same coverage.

The plans will have multiple rates for the same person based on his/her health status, meaning you will see “preferred” rates for the healthier folks and “standard x” rates for people with health conditions, often at a much higher premium. A person with lots of health conditions could be turned away, and this will vary based on the carrier’s underwriting philosophy. There is no “guaranteed issue” in STLD coverage; you have to prove you are healthy enough to get in the pool.

Different state insurance commissioners have different amounts of power. In some states, the Department of Insurance may not have the authority to protect consumers from fly-by-night carriers and insolvent plans. The STLD market will be a “let the buyer beware” consumer choice from the beginning.  We are fortunate here in Louisiana to have such a consumer-protection focused Department of Insurance, but other states are not so fortunate.  On the other end of the spectrum some 12 states have already outlawed extended STLD plans completely.

There may be no standard plan designs. Under the ACA, every policy has to cover a ton of stuff, even lots of things with $0 deductible. This makes the plans very expensive, but the same requirement applies from coast to coast, and a consumer can rest assured that once he comes up with the cash, the coverage will be very wide. This may not be the case with STLD plans. Things like maternity or birth control are likely to be optional, not required.  So there will be more pressure on the consumer to do her homework before selecting a plan.

From a system perspective, there is concern that the very existence of these enhanced STLD plans as an alternative to plans will siphon off younger and healthier people from the exchange and drive rates up in that individual market pool.

What Does It Mean in Louisiana?
I remain unconvinced that this will be a significant problem here in Louisiana. Our pool is already lacking young and healthy people, thanks to prices slanted against them, and as we’ve seen, more than 20,000 people buy coverage from us in January on and drop it before the end of the year. If they can at least afford a STLD policy and keep that for the whole year, it would improve healthcare pricing overall.  Better a member of some insurance than completely out of any, in my mind.

So, you might be wondering, will I be able to buy a Blue Cross STLD health insurance plan?

We are VERY closely monitoring the evolving rules on STLD health insurance, both at the state and federal level, and I’ll keep you up to speed on what develops right here at Straight Talk. We will of course consider every possibility in deciding whether these plans will be useful to our members.

You are going to hear some noise about these policies going forward, and it’s important to remember that a health insurance policy is only as good as the solvency and reputation of the company selling it. This makes your opinion of us here at Blue Cross my highest priority!